This is pretty cool. The Partnership for a Healthier America is holding a challenge to end childhood obesity by awarding $10,000 for an idea. The contest ends Nov. 16, so you’ve got one week to pitch your best ideas.
The Partnership for a Healthier America (PHA), which works with the private sector and honorary chair First Lady Michelle Obama to end the childhood obesity crisis within a generation, knows that when it comes to ending childhood obesity, good ideas can be found all over—from moms and dads, to kids, to start-up companies in garages, to nonprofits, to major corporations. PHA is inviting anyone with a great idea for how to end childhood obesity to enter the End Childhood Obesity Innovation Challenge. The winning idea will receive $10,000 to kick-start their idea, and expert advice to turn that idea into a reality.
The End Childhood Obesity Innovation Challenge, which launches today, will solicit ideas from people across the country, score them, and then let America vote to decide the three finalists. The finalists will win a trip to Washington, DC, where they’ll present their idea before a panel of judges and all attendees at the PHA’s Building a Healthier Future Summit, March 6-8, 2013.
The winning idea will receive $10,000 along with the financial, business and marketing advice on ways to turn it into a reality. They’ll also get a chance to pitch their idea for potential coverage on the pages of Fortune magazine. Expert advice will be provided by senior leaders at StartUp Health, a national academy for health and wellness entrepreneurship, dedicated to helping health care startups succeed; Edelman, a global marketing and communications company; and McKinsey & Company, a global management consulting firm.