As several UGA professors have discussed this fall, obesity is a community challenge, and it seems a few companies may have been listening.
From Associated Press in New Orleans:
A national health insurance company and the Louisiana Alliance of Boys & Girls Clubs are bringing a 12-month program to help obese and overweight children lose weight. The classes are only for families on the company’s Medicaid plan in the New Orleans area.
UnitedHealthcare says the program, called Join for Me, gets families involved in lifestyle and behavior changes to help children lose weight.
“Children who are overweight and obese often want to lose weight, but can’t figure out how to do it,” said Dr. Ann K. Logarbo, chief medical officer for UnitedHealthcare Community Plan of Louisiana.
And then there’s Campbell’s stepping up in New Jersey:
At Campbell Soup Company, every day is food day. As we work to “Nourish Our Consumers” we are also dedicated to “Nourishing Our Neighbors.” In February 2011, Campbell announced a $10 million, ten year commitment to reduce childhood obesity and hunger in our hometown city of Camden, New Jersey. Since that time, we have developed our Healthy Communities program whose focus is to measurably improve the health of our children in the communities where we live and work. The initial phase of the program is focused on Camden, Campbell World Headquarters; the program will grow to our other Campbell plant sites nationally and globally.
The Healthy Communities program strategies include: food access; physical activity/access; nutrition education, and public will. Camden is a city of approximately 78,000 residents, 23,000 of whom are children. There is one full service grocery store on the outskirts of town and about 160 corner stores or bodegas. Access to fresh, healthy affordable foods is not only a challenge in our city; it is a matter of equity. To begin to address this issue, the Healthy Communities program is working collectively with local and regional partners to implement programs on a community level and devise strategies for an equitable food economy on a systems level. Our collective work extends from gardens to groceries. Among our strategies is a Healthy Corner Store Initiative led by The Food Trust. All of the corner stores in the program have been strategically selected based on their proximity to the sites with which we work.
And finally, the CDC gives a grant to help minority neighborhoods with obesity, according to 89.3 CA radio:
The Centers for Disease Control and Prevention (CDC) has awarded UCLA a $20 million grant to battle obesity in minority neighborhoods. The aim is to make it easier for people to drop sedentary habits and poor diets and embrace healthy living.
The UCLA project moves away from requiring busy, stressed individuals in low-resource neighborhoods to seek out physical activity and nutrient-rich foods. Instead, it aims to engage them as “captive” audiences in settings they already frequent — including schools, offices and churches — making healthier options a default that can only be avoided with effort or by “opting out.”
The central idea in the newly funded UCLA obesity project is called “Instant Recess”. It was developed 14 years ago by UCLA professor of health policy and management Dr. Antronette Yancey to bring 10-minute dance and sports-themed exercise breaks into the daily routine at work, in the classroom or even at Sunday church services.